Tri-State Media/Pennysaver Group has been serving the readers and business owners of the Hudson Valley for the past 40 years, and the Pennysaver name has been the most widely recognized name in advertising for over 100 years!

 

Tri-State Pennysaver offers all types of advertisers the unique opportunity to reach out to communities up and down the Hudson Valley through targeted,
pinpoint marketing.

 

  • 97% Market Saturation – We are direct mailed, virtually every home in our sevice area receives a Pennysaver.  No other media can deliver this blanket coverage at such cost-effective rates.
  • Readership – Independent third party research finds that millions of people read the Pennysaver regularly.

 

  • Consistency – For more than 40 years, local consumers have received the Pennysaver every week and have come to rely on the businesses, values and savings offered in “their” local Pennysaver.  Our weekly distribution gives advertisers an affordable means to keep “top of mind” with thousands of potential customers

 
 
  • Flexibility – Most media take a “one size fits all” approach.  The Pennysaver offers a variety of advertising vehicles to serve the needs of our customers, ranging from classified ads to full color, glossy magazines and P & D inserts. 

  • Pinpoint Target Marketing – Each week the Pennysaver publishes targeted zoned editions which allow a business to choose to target a few areas or the entire market!  Tell us where your customers come from, or where you would like them to come from, and we’ll get you in front of those customers.
  • Ideas – Our advertising consultants are skilled in helping you analyze your business needs. They are trained to work as your creative team to develop attractive and effective marketing programs.

 

  • Proven Results – Many local entrepreneurs credit the Pennysaver for helping them build successful businesses and many national advertisers have relied on the Pennysaver to achieve “hyper-local” advertising reach.  Independent audits and research, coupon redemptions and feedback from our advertisers and readers speak to the effectiveness of using the Pennysaver